Entertainment Agents Blog

What is a corporate event?

On the face of it the question answers itself.

In very simple terms a corporate event is an event organised by a corporation (or, in the UK venacular, a company) but to answer the question properly Live Music Management would like to define the types of corporate events that , as a trusted UK based entertainment agency, we supply entertainment to.

Corporate events range from small office parties with just a dozen or so people in attendance through to massive conferences with many hundreds or thousands of delegates.

Some corporate parties are purely to reward the company team , to allow them to let off steam and bond . Live Music Management tend to be busy at Christmas with this kind of office party which is a tradition within the UK workforce. Christmas party entertainment can range between a simple mobile DJ set up through to a function band. There has been a demand at Christmas parties for Rockaoke aka Bandeoke or Live Karaoke Bands over the last few years and Live Music Management are the UKs premier supplier of this type of eventertainment. Over the last fifteen years of supplying bands and DJs to Xmas parties we have supplied acts for parties in offices right through to supplying acts at huge prestigious venues like the Natural History Museum , the o2 and the Gherkin.

Outside the Christmas season corporate companies will occasionally hold events to commerate an anniversary or to celebrate winning a large contract for instance. On occasion Live Music Management will be asked to supply an act for the retirement party of an important management member.

Corporate events are also held in order to launch new products or to increase brand awareness of an existing product. Live Music Management will be challenged with presenting some memorable entertainment or spectacle which will reinforce the brand image and establish a credible reputation for a product. Amongst many other brand awareness and product launches LMM have supplied an Opera singer for the opening of the Qatar gas terminal which established a base for the import of Qatari Gas in the UK, we also supplied musicians for the launch of the Rolls Royce Silver Shadow in Qatar, a Beatles Tribute band for the launch of the new mini, a number of different bands for computer games launches, DJs for instore events in retail venues etc etc. Often we work in conjunction with an events organiser in order to establish the right act for the product launch, an act which will personify the brand and make a connection with the target audience.

Another kind of corporate event is the awards ceremony which ,for a large organisation, is often the highlight of the calendar . Often an MC (possibly even a TV celebrity) will introduce the awards followed by entertainment from a suitable act. Live Music Management have even supplied acts that will play walk on music throughout the event.

Finally some companies will organise events in order to impart a company message. Many years ago one of our Directors put together a band for British Telecom when they held five seperate events in a variety of locations throughout England , Wales, Scotland and Northern Ireland in order to stress to staff a new business direction. Each event was attended by several thousand employees. The band acted as a motivational tool to emphasise elements of  the chairmans speech and to establish a link with the new direction the company was taking.

A corporate event should be a big date in an organisations calendar. It should be remembered (for all the right reasons!) as a fun date which stays with the attendees and achieves it’s desired goal whether that is to get across a company message , launch a product , or give employees a motivational party. Live Music Management are here and able to help you choose the right entertainment in order to reach that goal.